Tourism&Hospitality-MalmöTourism & Hospitality - Malmö

A custom booking engine is a reservation system built to match your specific business logic, dynamic pricing rules, loyalty programs, multi-property availability, and payment processing, without the per-booking fees that OTA platforms charge. Hotels paying 15–20% commission on Booking.com or Expedia lose significant revenue that a direct booking channel retains entirely.

We build booking systems tailored to your property type, boutique hotel, villa portfolio, yacht charter, or restaurant group. The engine integrates directly with channel managers (Rentlio, SiteMinder, Cloudbeds) for real-time availability sync and with secure payment gateways (CorvusPay, Stripe) for friction-free checkout.

Dynamic pricing adjusts rates automatically based on occupancy, seasonal demand, and competitor pricing signals. Loyalty reward programs encourage direct rebooking by offering returning guests better rates than they would find on OTA platforms.

A boutique hotel that migrated from a template booking plugin to our custom engine saw a 32% increase in direct bookings within the first season, with average order value 18% higher than OTA-sourced reservations.

An AI concierge is a conversational agent trained on your property’s specific information, room types, amenities, local recommendations, check-in procedures, pricing, that handles guest inquiries 24/7 across website chat, WhatsApp, and Messenger. Hotels deploying AI guest assistants typically automate 60–80% of routine inquiries, freeing front-desk staff for high-value personal interactions.

Our agents go beyond FAQ responses. They qualify booking leads by asking about dates, guest count, and budget. They upsell services, airport transfers, spa packages, restaurant reservations, in the natural flow of conversation. They operate in 50+ languages natively, eliminating the language barrier for international guests.

The impact on guest satisfaction is measurable. Properties using AI concierges report higher review scores because guests receive instant responses at any hour rather than waiting for staff availability during business hours.

Every agent is built on a RAG architecture with Pinecone vector storage, ensuring answers come from your verified property information, never from hallucinated data.

Technical SEO for tourism properties is the practice of optimizing website architecture, page speed, and structured data so that search engines display your property prominently for high-intent travel queries. Properties ranking on page one for location-specific keywords generate organic traffic that converts at 3–5x the rate of paid advertising because the searcher’s intent is already aligned with booking.

We build tourism websites on Next.js 16 with server-side rendering that achieves Core Web Vitals scores above 90. Every property page includes JSON-LD structured data (LodgingBusiness, Hotel, TouristAttraction schema) so Google can display prices, ratings, and availability directly in search results.

Multilingual SEO implementation with proper hreflang annotations ensures your property ranks in German, English, Italian, and local language search results simultaneously. Each locale gets its own optimized URL structure, meta descriptions, and localized content.

The goal is straightforward: reduce your dependence on paid OTA placements by building an organic search presence that generates bookings directly, with zero commission per reservation.

Guest CRM automation is the practice of building automated communication sequences that nurture the relationship from first inquiry through post-stay follow-up, converting one-time visitors into repeat guests. In hospitality, acquiring a new guest costs 5–7x more than retaining an existing one, making repeat booking automation the highest-ROI marketing investment available.

We build custom CRM workflows that automate the complete guest lifecycle:

• Pre-stay: Automatic confirmation emails, packing lists, and local activity recommendations triggered by booking date
• During stay: Satisfaction check-ins, upsell offers, and service request handling via WhatsApp or SMS
• Post-stay: Thank-you messages with direct rebooking discount codes, review solicitation, and anniversary/birthday triggers

Automated anniversary and birthday reminders bring your property back to top-of-mind at the exact moment a guest is most likely to plan their next trip. These campaigns run without any manual effort from your marketing team.

Properties using our CRM automation see measurable increases in direct rebooking rates within the first year, with guest lifetime value increasing proportionally.

Tourism operational analytics is the practice of consolidating data from your PMS, POS, booking engine, marketing tools, and guest communication into a single real-time dashboard. Most tourism businesses operate with data fragmented across 5–10 disconnected systems, making it impossible to answer basic questions like which marketing channel drives the most profitable bookings.

We integrate your systems into a unified analytics dashboard that provides real-time visibility into:

• Revenue per channel (direct vs. OTA vs. travel agent) with true cost-per-booking calculations
• Occupancy forecasting based on historical patterns and current booking pace
• Guest satisfaction trends correlated with operational changes
• Marketing ROI by campaign, channel, and guest segment

With centralized data, you make budget decisions based on evidence rather than intuition. Shifting 10% of your OTA marketing spend to direct SEO and email campaigns, when data confirms those channels convert better, compounds into significant annual savings.

Every dashboard is built with role-based access: general managers see financial overviews, marketing sees channel performance, and operations sees task queues and guest requests.

Seasonal scalability is the ability of your digital infrastructure to handle extreme traffic variance, from 50 bookings per day in January to 500 per day in August, without performance degradation, downtime, or manual intervention. Tourism businesses face this challenge more acutely than any other industry, and generic software platforms are rarely designed for 10x traffic spikes.

Infrastructure That Scales on Demand: Our platforms run on serverless architecture and CDN-cached static shells using Next.js 16. When your Booking.com listing goes viral or a travel blogger features your property, your website and booking engine absorb the spike without downtime.

Multi-Property and Multi-Season Management: For groups managing hotels, villas, or restaurant chains, we build unified dashboards that consolidate availability, pricing, and guest communication across all properties. Seasonal rate rules, blackout dates, and minimum stay policies are configured once and applied automatically.

PMS and Channel Manager Integration: We connect your system directly to your PMS. Opera, Mews, Cloudbeds, or custom, and to channel managers (Rentlio, SiteMinder) for real-time availability sync. Overbooking becomes structurally impossible.

Offline Resilience: Reception staff should never be blocked by a slow internet connection. We implement offline-capable interfaces that sync when connectivity returns, critical in coastal or island locations with unreliable networks.

The result: digital infrastructure that handles peak season traffic as reliably as your team handles peak season guests.