E-commerce Consulting & Development

Headless e-commerce is an architecture that decouples the storefront (what customers see) from the commerce engine (inventory, checkout, payments), connecting them through APIs. This separation gives you complete control over the shopping experience while keeping the backend logic modular and replaceable.

Traditional platforms like Shopify and WooCommerce couple the frontend to the backend, limiting design freedom, checkout customisation, and page performance. A headless storefront built on Next.js 16 with React Server Components renders product pages fast on the server, improving Core Web Vitals scores and Google product ranking.

Headless stores typically load faster than template-based alternatives, and faster pages keep more visitors on the way to checkout.

For growing businesses, the architecture scales horizontally. Adding a mobile app, a B2B portal, or an in-store kiosk consumes the same commerce API without rebuilding the backend.

Cart abandonment is the single largest source of lost e-commerce revenue, with the Baymard Institute measuring the global average at 70.19%. The primary causes are forced account creation, limited payment options, and slow checkout flows. Custom checkout engineering addresses all three.

We build single-page checkout flows optimised for mobile-first interaction, where most e-commerce traffic now originates. Every field, validation message, and loading state is engineered to minimise friction.

Payment integration covers both local and global providers:

• Regional: local card processors and bank payment providers, integrated natively, not through third-party plugins
• Global: Stripe, PayPal, Apple Pay, Google Pay
• Multi-currency: Automatic EUR/USD/GBP processing for international sales across the EU and US markets

Guest checkout is the default. Account creation is offered post-purchase, not as a gate. This single change recovers carts that would otherwise be abandoned.

ERP integration in e-commerce is the direct, real-time connection between your online store and your business management system, synchronising inventory, orders, invoicing, and shipping without manual data entry. Disconnected systems are the root cause of overselling, delayed fulfilment, and accounting errors.

We build bidirectional API connections to the ERP systems common in the EU market, scoped per project:

• Inventory sync: Real-time stock levels from your ERP (for example Pantheon, Luceed or SAP Business One) reflected on the storefront within seconds
• Order processing: New orders push directly into the ERP with correct tax calculations, warehouse assignment, and invoice generation
• Logistics: Dispatch to DPD, GLS, DHL, and Croatian Post with tracking numbers written back to the customer's order page, as a possible integration

Once the store is connected to the ERP, manual order entry stops, and so do the errors that come with retyping orders.

Every integration includes error handling, retry logic, and a monitoring dashboard so your team sees sync status at a glance.

E-commerce SEO is the practice of optimising product pages, category structures, and technical site architecture so that search engines rank your products above competitors. Platform-based stores share templates, URL structures, and rendering limitations; custom stores do not.

A headless storefront built with server-side rendering delivers fully rendered HTML to Googlebot on the first response. No JavaScript execution required, no rendering delay. Product pages include JSON-LD Product schema with price, availability, review ratings, and brand markup, generating rich snippets that make listings stand out in search results.

Category pages use faceted navigation (filters like size, colour, or price that don't create duplicate pages) with proper canonical tags to prevent duplicate content. Internal linking follows a silo architecture, grouping related pages together so search engines see which products matter most.

Code ownership in e-commerce means you hold the complete source code, deploy on your own infrastructure, and pay zero percentage-of-revenue fees to any platform vendor. For a growing store, it is one of the biggest long-term cost decisions you will make.

Shopify Plus charges a minimum of $2,300/month plus 0.2–0.4% transaction fees. For a store generating $1M annually, that exceeds $26,000/year before apps and integrations. WooCommerce avoids platform fees but accumulates costs through premium plugins, managed hosting, and security patching. A custom headless store eliminates all recurring platform costs after the initial build.

Scalability is architectural, not plan-dependent. Your store handles Black Friday traffic spikes through edge deployment and auto-scaling, not by upgrading to a higher pricing tier.

The ROI calculation is straightforward: custom development costs more upfront, and the platform fees you no longer pay grow with your revenue. We run that comparison with your real numbers before you commit.

E-commerce migration is the process of transferring an existing online store, products, customers, orders, SEO equity, and integrations, from one platform to a new architecture without losing data or search rankings. It is the highest-stakes project in e-commerce development, and the one most agencies underestimate.

What We Handle End-to-End:

• Product data migration: all SKUs, variants, images, descriptions, categories, and inventory levels transferred with zero data loss
• Order history and customer accounts: purchase history, saved addresses, and loyalty points preserved in full
• SEO equity protection: every existing URL mapped to its new equivalent with 301 redirects, so the rankings you have are protected, not reset
• Payment gateway transfer: Stripe, PayPal and other payment providers (for example CorvusPay, on request) connected in the new architecture
• Staff retraining: your team receives documentation and a hands-on walkthrough of the new CMS before go-live

Why Businesses Make the Switch: Platform fees compound as revenue grows. A store doing EUR 1M/year on Shopify Plus pays over EUR 22,000/year in subscription fees alone, before transaction costs and app subscriptions. A custom headless solution eliminates these recurring costs and removes every restriction on customisation, scaling, and third-party integration.

Timeline: Migration length depends on catalogue size and integration complexity. We confirm your real timeline after reviewing your current store, not before. We run old and new stores in parallel during transition to eliminate downtime risk.

Custom e-commerce, Shopify, and WooCommerce each serve different stages of business growth. Custom headless development delivers maximum performance and zero recurring platform fees. Shopify provides fast setup at the cost of transaction fees and customisation limits. WooCommerce offers more control than Shopify but depends on plugin quality and hosting configuration.