CMSSolutions&Consulting-LondonCMS Solutions & Consulting - London

A headless CMS is a content management system that stores and delivers content through an API, with no built-in frontend layer. This decoupled architecture lets you publish the same content to a website, mobile app, email campaign, or digital kiosk from a single source of truth, without duplicating editorial work or calling a developer for each channel.

Traditional CMS platforms like WordPress couple content to a PHP-based frontend, creating performance bottlenecks and security exposure. A headless setup with Sanity or Contentful paired with a Next.js 16 frontend delivers content via CDN in under 100ms, directly improving Core Web Vitals scores and search engine rankings.

The content API is framework-agnostic. Today it serves your website. Tomorrow it serves a React Native mobile app or an in-store display, with zero backend changes.

For businesses publishing frequently across multiple channels, a headless CMS typically reduces content deployment time by 65–80% compared to traditional platforms.

CMS selection depends on four factors: editorial workflow complexity, number of content channels, team technical proficiency, and compliance requirements. Choosing the wrong platform wastes months of implementation time and forces workarounds that accumulate technical debt. We assess your needs before recommending a platform.

For marketing-heavy sites and blogs, Sanity.io offers the strongest combination of real-time collaboration, custom content schemas via GROQ queries, and a modern editing UI. For e-commerce content, Medusa.js provides native product management with headless flexibility.

Enterprise teams with complex editorial workflows and multilingual requirements benefit from Contentful or Strapi, both support role-based publishing workflows, scheduled releases, and content localization at scale.

We never recommend a platform because it is popular. We recommend the one that matches your team's workflow and your product's growth trajectory.

Content management systems handle structured editorial content, but many applications require dynamic data that a CMS was not designed to manage, user profiles, real-time dashboards, transaction records, and authentication state. When an application needs both editorial content and dynamic data, we pair the CMS with a purpose-built database backend.

We implement PostgreSQL via Supabase for applications requiring real-time data synchronization, row-level security, and instant API generation. The CMS manages marketing content and editorial workflows. The database manages user-generated data, application state, and business logic.

This separation ensures that content editors cannot accidentally affect application data, and developers can update business logic without touching editorial workflows. Each system operates within its designed purpose.

The two layers communicate through webhooks and API calls, keeping data synchronized within seconds while maintaining strict access boundaries.

Marketing team autonomy is the primary business justification for a headless CMS investment. When marketers depend on developers to update pricing, publish blog posts, or change page layouts, campaign velocity drops and developer time is wasted on non-engineering tasks. A properly configured headless CMS eliminates this bottleneck entirely.

We design editorial interfaces where your team can create pages, update SEO metadata, publish blog posts, and manage multilingual content, all without writing a single line of code. Real-time preview shows exactly how content will appear on the live site before publishing.

Role-based access ensures editors, content managers, and administrators each see only the tools relevant to their function. Draft, review, and publish workflows enforce quality control without slowing down publication speed.

Teams using our CMS implementations typically reduce content publishing time from days to minutes, because the editorial interface is designed around their actual workflow rather than forcing them to adapt to a generic platform.

CMS migration is the process of transferring content, URL structures, metadata, and media assets from one platform to another while preserving existing search engine rankings. A poorly executed migration can erase years of SEO equity overnight. Google's own documentation confirms that ranking recovery from a botched migration can take 6–12 months.

Our migration process protects your SEO investment through systematic URL mapping:

• Every existing URL is mapped to its new equivalent with 301 redirects, no broken links, no 404 errors
• Meta titles, descriptions, and Open Graph tags are migrated with content, not recreated from scratch
• XML sitemaps are regenerated and submitted to Google Search Console on launch day
• Hreflang annotations for multilingual sites are validated across all locale variants

We run both old and new sites in parallel during the transition period. Traffic and ranking data are monitored daily for 30 days post-launch. If any URL loses ranking, we diagnose and resolve the issue within 48 hours.

Migrations from WordPress, Drupal, and legacy PHP platforms to headless CMS architectures are our most frequently delivered project type.

A headless CMS delivers the most value for businesses that publish content across multiple channels or need non-technical teams to update content independently. The return on investment increases proportionally with content volume, channel count, and editorial team size. These are the industries where we see the strongest fit.

Tourism and Hospitality: Hotels and agencies manage seasonal offers, room descriptions, and restaurant menus across a website, mobile app, and booking platform, all from one interface. Updates go live in minutes, not days.

Real Estate: Property listings, floor plans, and virtual tour links are updated directly by agents. New listings appear instantly on the website and in partner portals without developer involvement.

Healthcare and Education: Clinics update service descriptions, practitioner bios, and appointment availability. Schools manage course catalogs and student resources without IT dependency.

E-Commerce and Retail: Product teams push new descriptions, promotional banners, and landing pages for campaigns without touching code. Copy changes are tested same-day.

What our CMS setup includes as standard:

• Structured content models tailored to your editorial workflow
• Role-based access so editors, managers, and admins each see only what they need
• Webhook-based deployment so content changes go live within 60 seconds
• Full API access for future integrations, mobile apps, digital signage, third-party tools

Headless CMS, WordPress, and Drupal represent three fundamentally different approaches to content management. Headless architectures deliver the fastest content delivery, strongest frontend flexibility, and native multichannel support. WordPress offers familiarity at the cost of performance and security exposure. Drupal provides enterprise-grade features but requires significant development investment.