Question 1

Which Headless CMS do you recommend?

Accepted Answer

For marketing sites and blogs, we recommend Sanity.io, it offers an intuitive GROQ query language, real-time preview, and a customisable editing studio non-technical teams master within an hour. For e-commerce, Medusa.js provides a headless commerce engine with full product and order management. For enterprise organisations with complex editorial workflows, we implement Contentful or Strapi. The choice depends on team size, content volume, and integration requirements.

Question 2

Can we update content ourselves without developers?

Accepted Answer

Absolutely, editorial independence is the primary advantage of headless CMS architecture. After implementation, your marketing team can add blog posts, update service descriptions, adjust pricing, and publish landing pages without writing code. We build custom editing interfaces in Sanity Studio tailored to your content types, so editors work with intuitive forms rather than raw data. Every CMS deployment includes an onboarding session ensuring your team is self-sufficient from day one.

Question 3

What happens to our content if we change CMS?

Accepted Answer

Headless CMS content is stored as clean, structured JSON, it can be exported and migrated between systems at any time. Unlike WordPress, where content is entangled with themes, plugins, and proprietary database structures, headless architecture keeps your content portable by design. You are never locked into a single vendor. If you switch from Sanity to Contentful, we handle the migration with full data integrity. Your content is always yours to own and move.

Question 4

Do you support multilingual content management?

Accepted Answer

Yes, we implement i18n internationalisation directly into the CMS content schema, so every content type supports multiple languages natively. Editors create and manage Croatian, English, German, or any additional language from a single admin interface with side-by-side translation views. On the frontend, next-intl handles locale routing, hreflang annotations, and URL localisation automatically. Each language version ranks independently in search engines while sharing one source of truth.

Question 5

Why not just use WordPress?

Accepted Answer

For a simple site with a blog, often you should, and we will say so. WordPress has the most ready-made solutions and the most people who know how to maintain it. A headless CMS earns its place when content has to reach several destinations at once, for example a website, an app and an in-store screen, when the content structure is more than pages and posts, or when plugin and security maintenance starts costing more time than it is worth.

Question 6

Will we need a developer for every text change?

Accepted Answer

No. Text, images, prices, posts and section order are all edited in the admin without touching code. A developer is needed for a new type of content that did not exist before, for example when you decide to add case studies with fields nothing else uses. That is occasional work, not a standing dependency. If you find yourself calling a developer for small edits, the content model was set up badly and that is a fault worth fixing.

Question 7

What happens to our content if we want to change CMS later?

Accepted Answer

It exports, because the content is yours and it is structured. Content in a headless CMS lives as data with clearly named fields rather than HTML glued into a database, so it can be exported and imported elsewhere. That is the main reason this architecture gets chosen. What does not transfer automatically is the appearance, because appearance lives in the application rather than the CMS, and that is deliberate.

Question 8

Who is responsible if someone on our team publishes something wrong?

Accepted Answer

The system expects it, so a mistake gets rolled back rather than fixed in a panic. Content is versioned, so the previous version returns in a few clicks. On top of that, roles are set: someone writes, someone approves, and only the right people can publish. For larger teams a review step before publishing is added, so a price or legal text never goes out without a second pair of eyes.

Question 9

Can we see how it will look before publishing?

Accepted Answer

Yes, through a draft preview on the real site. An editor sees their draft in the actual design, at the actual address, before anyone else can. That solves the most common content problem: text that looks fine in a field and then breaks on mobile or overflows a card. The preview can be shared as a link, so a colleague or client can approve without admin access.

Question 10

Does the CMS support multiple authors and editorial scheduling?

Accepted Answer

Yes. Authors, editors and administrators get different permissions, and content can carry a scheduled publish date so a piece goes out on its own at the agreed time. For teams planning ahead, that is the difference between a calendar sitting in a spreadsheet and a calendar that actually publishes. We set the workflow to how your team works, because too many approval steps slow publishing down as surely as too few let mistakes through.

Question 11

How does the CMS affect site speed?

Accepted Answer

With a headless approach, almost not at all, and that is the main advantage. Pages are built ahead of time and served as static files, with the CMS called at build time or when content changes rather than on every visit. The visitor never waits on a database. With a traditional CMS every visit usually means a database query and code execution, so speed depends on hosting and plugin count.

Question 12

Will the content we have now survive the move?

Accepted Answer

Yes, provided we inventory what you actually use before moving. Migration runs by script from the existing database and routinely reveals that nobody has opened part of the old site in years, so what to carry over becomes a decision based on data. Existing addresses are protected with redirects, because a move that skips that step drops search positions. Images and attachments come across with the content rather than by hand.

Headless CMS. Publish Anywhere, Depend on No One in San Francisco